Jordan Sinistro
Pelé Soccer Store - Times Square, New York, NY
The Jordan “Joga Sinistro” World Cup activation was a celebration of the Brazil national team partnership with the Jordan brand. The takeover experience marked the release of Brazil’s World Cup jersey design.
Environmental Design | Visualization
The Pele Soccer store resides in the historic Embassy Theatre at 1560 Broadway in Times Square.
The story lounge presented Brazil product designs, with historic artifacts from Michael Jordan, and Brazilian football legends.
Team USA “Wild Cards” world cup jersey release.
World Cup games presented in the theater viewing area featured “Joga Sinistro” bleacher seating.